Blog Management

What is a blog?

A blog is a website or a section of a website that is updated regularly with original content written in the form of articles.  Blog entries can be anything from promotions and scholarly articles to self-help tips and calendar events.  Blogs are typically more conversational in tone and should be fun and informative.

Why do I need a blog?

Many businesses choose to include a blog on their website for the following reasons:

Increased customer trust

A blog can be a simple and effective way to build your customers confidence with your services.  You can set yourself up as an authority on certain topics, and help your customers see the value in your product.

Improved Search Engine Optimization

Google (and other search engines) typically rank websites higher if they have a blog.  Google is always crawling the web looking for new content.  If your website is consistently updated with new content, Google will crawl your website more frequently.  Also, the more pages your website has, the more links, headers, search terms, and keywords Google will have to display to potential customers.

Effective advertising

Are you sponsoring an event and want your customers to know about it?  Put it on your blog.  Are you running a special on teeth whitening products?  Put that on your blog too.  Blogs can be very effective as an advertising medium, especially if used in conjunction with social media.

While there are many free options for blogs (like blogger.com), these tools are usually not suitable for professional blogs.  They are severely limited in how they can be customized, and many of these tools generate revenue by displaying unwanted advertisements around the pages.  Most businesses have opted for the professional look of integrating their blog directly into their website.

What do I get each month?

We provide the following services on a monthly basis:

• Access to our custom blogging tool that is seamlessly integrated into your site.

• Increased security and user management.

• Advanced search engine optimization to get the most out of your blog entries.

• Support and customization of the blogging tool as needed.